Main description:

The edited volume brings together contributions by linguistic scholars working in the area of health communication in Asia, in particular, in Hong Kong, Mainland China, Singapore, Japan and Taiwan. While many of the medical and technological advances originate from the 'non-English-dominant'/'peripheral' contexts, when it comes to health communication, there is a strong tendency to downplay and marginalize the scope and the impact of the ripe research tradition in these contexts. The contributions to the edited volume problematize the hegemony of dominant (Anglocentric) traditions in health communication research by highlighting culture- and context-specific ways of interpreting different health realities through linguistic lenses. Drawing on a diverse range of authentic data from diverse (primary, secondary, digital) healthcare contexts across Asia, the contributions probe empirical analyses and meta-reflections on the empirical, epistemological and theoretical foundations of doing research on language and health communication in Asia.

Contents:

1. Introduction:"Global 'Centres' and 'Peripheries' in Healthcare Communication Research
2. Global critical issues in healthcare: Evidence from Asia
3. Decision-making processes and patient-centeredness through linguistic and cultural lenses
4. Evolving modes and modalities of healthcare practices and healthcare communication
5. Researching traditional healthcare practices
6. Practice-oriented translational research in Asia
7. Epilogue